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www.magazine.orgYet there is a paradox: Though magazine publishers have to fight harder for advertiser dollars, magazine media, particularly in the print format, consistently perform well in
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www.jihel.beCONTENTS Preface ix PART ONE WHY THE ULTIMATE QUESTION WORKS 1 Bad Profits, Good Profits, and the Ultimate Question 3 2 The Measure of Success 23
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MARKETING INTELLIGENCE AS A STRATEGIC TOOL FOR …
www.eajournals.orgBritish Journal of Marketing Studies Vol.2, No.5,pp. 17-34. September 2014 Published by European Centre for Research Training and Development UK (www.eajournals.org)
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