04 Verbal Communication
AFOCUS QUESTIONS1How is Verbal Communication symbolic?2How does Verbal Communication involve meaning?3How is Verbal Communication relational?4How is Verbal Communication cultural?5What frames your understanding of Verbal Communication ? 6What is the presentational nature of Verbal Communication ?7What are the functions of Verbal Communication ?man walked into a bar. A second man walked into a bar. A third one didn t . . . because he ducked. You know the word bar, and you most likely know that in some cultures jokes and stories often start with the phrase A man walked into a bar. Such cultural knowledge frames expectations about the story being told. A frame, you recall from Chapter 1, is a context that influences the interpretation of Communication .
Devil terms. are equally powerful terms that are viewed nega-tively in a society. In the United States, such a term as . freedom. may be considered a God term, while such a term as . al-Qaeda. may be considered a Devil term. (See Table 4.2 for some other examples.) However, God and Devil terms are not absolutes for everyone in the same society.
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