8 Strategy Formulation and Implementation
ChapteRchapteRCHAPTER OUTLINEThinking StrategicallyWhat Is Strategic Management? grand StrategyGlobal StrategyPurpose of StrategyLevels of StrategyThe Strategic ManagementProcessStrategy Formulation VersusImplementationSituation AnalysisFormulating Corporate-LevelStrategyPortfolio StrategyThe BCG MatrixFormulating Business-LevelStrategyPorter s Competitive Forces andStrategiesPartnership StrategiesFormulating Functional-LevelStrategyStrategy Implementation andControlLeadershipStructural DesignInformation and Control SystemsHuman ResourcesImplementing Global Strategies8StrategyFormulation andImplementationLEARNING OBJECTIVESAfter studying this chapter.
Grand strategy is the general plan of major action by which a firm intends to achieve its long-term goals.11 Grand strategies fall into three general cate-gories: growth, stability, and retrenchment. A separate grand strategy can also be defined for global operations. Growth.
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