Behaviour Change Communication Guidelines

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Behaviour Change Communication GuidelinesSNV | WASH 2016SUSTAINABLE SANITATION & HYGIENE FOR ALLApril 2016SSH4A | SNViGlossary of Key Terms ii1 Background 1 Sustainable Sanitation and Hygiene for All (SSH4A) 1 Purpose of these Guidelines 52 Introduction to Behaviour Change Communication 6 Hygiene promotion developments in the sector 6 What is evidence-based Behaviour Change Communication ? 8 Understanding behaviours 9 Communication as a process 9 Use of frameworks to understand behavioural determinants 10 Current challenges in BCC in practice 133. Process of Designing Behaviour Change Communications 164.

to identify universal drivers. Some organisations tend to favour a desirable technology as the trigger for action and use social marketing to make it desirable. A variation of this approach is Unilever’s work on making soap desirable. Other organisations have relied strongly on social empowerment and reflection approaches.

  Technology