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Charity: waterp. 1Brand Book2016BRANDBOOKcharity: waterp. 2Brand BookCONTENTSOUR BRANDLOGOCOLORSTYPOGRAPHYPHOTOGRAPHYILLU STRATIONLANGUAGE & COPYSOCIAL MEDIAVIDEOBRAND PARTNERSHIPSPIPELINETHE WELLEDITORIAL GUIDELINES391518202326313846535966OUR BRANDcharity: waterp. 3Brand BookWelcomeVisionMission & EssenceValues & PersonalityBrand Tone45678charity: waterp. 4Brand BookWELCOME!Together, we re gonna make some amazing : water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 100% of all public donations directly fund water project costs, and we prove every dollar using photos and GPS coordinates on Google believe a strong sense of BRAND can set us apart and amplify every message we send. This BRAND book should inspire creativity, while explaining the core attributes that make charity: water unique. If you have questions as you work with our BRAND , never hesitate to ask: Our BRAND | Welcomecharity: waterp.

Together, we’re gonna make some amazing things. charity: water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 100% of all public donations directly fund water project costs, and we prove every dollar using photos and GPS coordinates on Google Maps.

  Book, Amazing, Brand, Brand book

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