BUSINESS ENVIRONMENT

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BUSINESS ENVIRONMENTSTUDY IPAPER I(2015Admission Onwards)UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT UNIVERSITY , THENJIPALAM, MALAPPURAM-6736352021School of Distance EducationBusiness EnvironmentPage2UNIVERSITY OF CALICUTSCHOOL OFDISTANCE EDUCATIONStudy IPaper IBusiness Environment2015 Admission onwardsPrepared by:Dr. Thomas Paul KattookaranAssociate Professor and Head,Research and Post Graduate Department of CommerceSt. Thomas College(Autonomous), ThrissurScrutinised by:Dr. Yakoob . and Research Guide,SS COLLEGE, Setting and Layout:Computer Section, SDE ReservedSchool of Distance EducationBusiness EnvironmentPage3PrefaceEnvironment or surrounding is crucial as far as every BUSINESS firm, irrespective of theirnature-small or medium, manufacturing or service-is concerned.

Environmental scanning is primarily done for identifying the factors which may have implications on the business. This is the prime step to be done in environmental analysis. A good scanning of environment can reveal so many hidden factors in the environment. 2. Monitoring particular factors spotted.

  Business, Factors, Environment, Business environment