BUSINESS ENVIRONMENT
67NotesMODULE - 1Business Around UsBUSINESS STUDIES3Understanding the ENVIRONMENT within which the BUSINESS has to operate is very importantfor running a BUSINESS unit successfully at any place. Because, the environmental factorsinfluence almost every aspect of BUSINESS , be it its nature, its location, the prices ofproducts, the distribution system, or the personnel policies. Hence it is important tolearn about the various components of the BUSINESS ENVIRONMENT , which consists of theeconomic aspect, the socio-cultural aspects, the political framework, the legal aspectsand the technological aspects etc.
business environment, its nature and significance and the various components of the environment. In addition, we shall also acquaint ourselves with the concept of social ... cherished by people in India and China vary considerably. 3.1.2 Importance of Business Environment
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