COMPETITIVE STRATEGY AND COMPETITIVE …
E-Leader, Slovakia 2006 COMPETITIVE STRATEGY AND COMPETITIVE ADVANTAGES OF SMALL AND MIDSIZED MANUFACTURING ENTERPRISES IN SLOVAKIA Emilia Papulova University of Economics Bratislava, Slovak Republic Zuzana Papulova Comenius University Bratislava, Slovak Republic Abstract: In order to be successful, organizations must be strategically aware. The need for all managers is to by able to think strategically. Decisions by managers have a strategic impact and contribute to strategic change. Strategic management is a highly important element of organizational success. Strategic success requires a clear understanding of the needs of the market, and the satisfaction of targeted customers more effectively and more profitably than by competitors.
e-leader, slovakia 2006 competitive strategy and competitive advantages of small and midsized manufacturing enterprises in slovakia emilia papulova
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