Consumer Behavior - Pearson

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Consumer Behavior 1 2/7/18 12:47 AM. 2 2/7/18 12:47 AM. Consumer Behavior Twelfth Edition Leon G. Schiffman Professor Emeritus of Marketing and E-Commerce Peter J. Tobin College of Business St. John's University, New York City Joe Wisenblit Professor of Marketing Stillman School of Business Seton Hall University, New Jersey New York, NY. 3 2/7/18 12:47 AM. Vice President, Business, Economics, and UK Courseware: Operations Specialist: Carol Melville Donna Battista Design Lead: Kathryn Foot Director of Portfolio Management: Stephanie Wall Manager, Learning Tools: Brian Surette Director, Courseware Portfolio Management: Ashley Dodge Content Developer, Learning Tools: Sarah Peterson Senior Sponsoring Editor: Neeraj Bhalla Managing Producer, Digital Studio and GLP, Media Production and Editorial Assistant: Linda Albelli Development: Ashley Santora Vice President, Product Marketing: Roxanne McCarley Managing Producer, Digital Studio and GLP: James Bateman Senior Product Marketer: Becky Brown Managing Producer, Digital Studio: Dia

Project Managers: Roberta Sherman and Kelly Murphy, SPi Global Interior Design: SPi Global Cover Design: SPi Global Cover Art: Zapp2Photo/Shutterstock Printer/Binder: LSC Communications, Inc./ Willard Cover Printer: Phoenix Color/Hagerstown ISBN 10: 0-13-473482-3 ISBN 13: 978-0-13-473482-8 1 18 A01_SCHI4828_12_SE_FM.indd 4 2/7/18 12:47 AM

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