Content Analysis: Objective, Systematic, and …
Content analysis : Objective, Systematic, and Quantitative Description of ContentRoberto FranzosiBy the time of the publication of the first general textbook in contentanalysis in 1952 (Berelson s Content analysis in CommunicationResearch), the basic ingredients of the new methodology had allbeen worked out. And so had the rhetorical format of introducing thetechnique through a list of definitions by various authors we will findthat same format in later textbooks from Holsti to Krippendorff, and invarious accounts of the development of Content analysis from Shapiroand Markoff to to this format, the following early defin-itions2leave no doubt about the quantitative nature of the technique: [the method of] quantitativecontent analysis ... consists of tabu-lating the occurrences of Content units ... Content analysis ... attempts to characterize the meanings in agiven body of discourse in a systematicand analysis is the statisticalsemantics of political discourse.
INTRODUCTION xxiii with a scientific approach to social science. And the goal of that scientific approach – to which content analysis is seen as an important meth-
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