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ContentsContentsdiscussiontextslanguage workskillscase studyunit 1 brands page 6Talk about your favourite brandsListening: An interview with a brand managerReading: Building luxury brands Financial TimesWords that go with brand, product and marketPresent simple and present continuousTaking part in meetingsHudson Corporation: Decide how a luggage manufacturer can protect its brandWriting: e-mailunit 2 travel page 14Talk about your travel experiencesListening: An interview with a sales director of a hotel chainReading: What business travellers want Financial TimesBritish and American travel wordsTalking about the futureTelephoning: making arrangementsBusiness Travel Services: Retain a travel agent s key clientWriting: e-mailunit 3 change page 22Discuss attitudes to change in general and at workReading: Mercedes, shining star Financial TimesListening: An interview with a management consultantWords for describing changePast simple and present perfectManaging meetingsAcquiring Asia Entertainmenet: Solve the problems arising from a recent mergerWriting: action
Contents Contents discussion texts language work skills case study unit 1 brands page 6 Talk about your favourite brands Listening: An interview with a brand manager
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