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Data Collection Methods--pros and cons (2)

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Tendency for scope of data to be limited—omission of underlying behavior-al patterns Time-consuming compared with less formal methods Interviews Pros Allows for clarification High response rate Able to gather in-depth information and to pursue hunches Can tailor the line of discussion to the individual Easier to reach those who are considered

  Data, Methods, Scopes, Collection, Pros, Cons, Data collection methods pros and cons

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