Defining Innovation

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Innovation is about helping organizations grow. Growth is often mea-sured in terms of turnover and profit, but can also occur in knowledge,in human experience, and in efficiency and quality. Innovation is theprocess of making changes to something established by introducing some-thing new. As such, it can be radical or incremental, and it can be appliedto products, processes, or services and in any organization. It can happenat all levels in an organization, from management teams to departmentsand even to the level of the chapter describes the main concepts behind Innovation . Weexplore the different types of Innovation that affect the growth of anorganization.

Defining Innovation 1 01-O'Sullivan (Innovation)-45628:01-O'Sullivan (Innovation)-45628 5/29/2008 10:27 AM Page 3. Definition of Innovation ... This is the general concept of …

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