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DEVELOPING A BASIC TOURISM PLAN

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DEVELOPING A BASIC TOURISM PLAN. Workshop 2. Day Two: 4 April 2017. Presented by: Dr. Ki ra Schoeman Purpose . The purpose of this workshop was to equip attendees with skills, which would enable them to develop a BASIC TOURISM plan, thereby unlocking potential TOURISM economic opportunities in their destination. Steps to DEVELOPING a TOURISM plan . TOURISM Overview Fundamental truths about TOURISM . What is planning? Why plan? Overall barriers to growth in TOURISM . TOURISM and Local Municipalities. Steps to DEVELOPING a TOURISM plan . TOURISM Overview Orientating yourself A visitor friendly test for a destination.

Outcome of the workshop… • It is important to understand the environment in which you work. • Local tourism plans need to be guided by provincial strategies and provincial strategies by national. Alignment is important. • Understand your destinations value chain –it is important to note that tourists visit a destination not necessarily a guesthouse.

  Environment, Tourism

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