Doing Better at Doing Good

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Doing Better at Doing good :WHEN, WHY, BhattacharyaSankar SenIn recent years, few notions have so fully captured the corporate imagi-nation as that of corporate social responsibility (CSR), defined broadlyas a company s status and activities with respect to its perceived societalor, at least, stakeholder obligations. 1While CSR is by no means a newidea,2more companies than ever before are backing CSR initiatives such as cor-porate philanthropy, cause-related marketing, minority support programs, andsocially responsible employment and manufacturing practices and they aredoing so with real financial and marketing web sites of more than80% of the Fortune 500companies address CSR issues, reflecting the pervasivebelief among business leaders that in today s marketplace CSR is not only anethical/ideological imperative, but also an economic other words, com-pani

engaging in CSR initiatives; both consumers and the social issues the initiatives represent benefit as well. This multifaceted impact of CSR distinguishes it from

  Good, Initiative, Doing, Better, Doing better at doing good