E-Commerce: E-Commerce Fundamentals

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2 E-Commerce : E-Commerce Fundamentals Title: E-Commerce : E-Commerce Fundamentals Course material - knowledge required - for certification Copyright 2018 eMarketing Institute Web: Contact us eMarketing Institute c/o Web Media ApS Tove Ma s Vej 7, DK-2500 Valby, Copenhagen Denmark VAT ID: DK 3531871301 Email: 3 1. Introduction ........................................ ........................................ ..................... 10 Buyers and sellers.

• Worldwide retail sales—including in-store and internet purchases—will surpass $22 trillion in 2015, up 5.6% from 2014. Retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will

  Fundamentals, Retail