Implementing Sustainability - Dobrodošli!
April 2010ISTRATEGIC FINANCE41FAR GRANTThis article is based on a study supported by IMA s Foundation for Applied Research (FAR).By Marc J. Epstein, Adriana Rejc Buhovac, and Kristi Yuthas Executives recognize the importance of social and environmentalresponsibility corporate Sustainability but they seldom implementit successfully. The challenge lies in how to actually integrate sustain-ability into operational and capital investment decision making andimplement it successfully in large, complex, for-profit financial executive plays a vital :THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTUREImplementingSustainability: Top management typically cascades these managementdecisions down because Sustainability impacts are oftenlocal, so usually only a small number of these decisionsare made at corporate headquarters.
can develop an appropriate sustainability strategy; set up aligned structures, systems, and programs; and take action. The managerial actions lead to positive or nega-
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