Issues in Mixed Methods Research

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1 Issues in Mixing Qualitative and Quantitative approaches to Research Pat Bazeley Research Support P/L, Bowral, Australia Presented at: 1st International Conference - Qualitative Research in Marketing and Management University of Economics and Business Administration, Vienna 10th April, 2002 Published in: R. Buber, J. Gadner, & L. Richards (eds) (2004) Applying qualitative Methods to marketing management Research . UK: Palgrave Macmillan, pp141-156. Abstract That Mixed Methods studies have become trendy again after a period of disrepute does not mean the Issues such Methods raise have gone away.

3 assumptions underlying research were taken up by many writing about approaches to social research and social research methodology in that period.

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