JACS『消費者行動研究』編集方針と投稿規程 ＜編 …

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jacs . . (Advances in Consumer Studies in English) . (Japan Association for Consumer Studies in English) . . . . . . . . . . . . . . . . . . . . . . . . . 1. . . . . . 1 . . . . . . . J-stage . . jacs . . . 1 41 41 . 34,000 15,000 . 12,000 . 2 7 12,000 . 3 4 6,000 7,000 . . . 250 450 . . . . . . 2. . 1 . 2 . (1) . 3 . . (1) . (2) . 4 . . . 1 . 2 . 3 . . . 2 2 . .169 .007. .723 F1. .608 . .920 [ ]. .042. .247 F4. .415 .529. .611 .082. .138. .362 F3. .068. .658 . .131 .543. [ ] .717 . .240. .098 .526 .350 F2. .210. .430. [ ]. . 3 MR MR 2 . 2 AIC CAIC SBIC. MR 15 MR 12 2 8 3. . . 1 . . . * , . . (2000) . (1992) . 39(3), 31-47. 2 . . , . * , . . Aker, David A. (1991), Managing Brand Equity. New York: Free Press. . 1994 . . Fournier, Susan (1998), Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, 24 (4), 343 373.

1 JACS『消費者行動研究』編集方針と投稿規程 ＜編集方針＞ 『消費者行動研究』 (Advances in Consumer Studies in English) 誌は、日本消費者

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