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MANAGERIAL ECONOMICS

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MANAGERIAL ECONOMICSSTUDY MATERIALFIRST SEMESTERCOMPLEMENTARY COURSE (2017 ADMISSION ONWARDS)UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCalicut University , Malappuram, Kerala, India 673 635CC101School of Distance EducationManagerial EconomicsPage2UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONSTUDY MATERIALFIRST (2017 ADMISSION ONWARDS)COMPLEMENTARY COURSE :BC1C01 : MANAGERIAL ECONOMICSPrepared by :University of CalicutLayout: H Section, SDE ReservedSri. Nazar. K,Assistant Professor on Contract,School of Distance Education,School of Distance EducationManagerial EconomicsPage3CONTENTSMODULEPARTICULARSP AGE 13II DEMAND CONCEPTS ELASTICITY OF DEMAND DEMAND ESTIMATION &FORCASTING PRODUCTION COST CONCEPTS14 58IIICONSUMER BEHAVIOUR59 87IV MARKET STRUCTURE AND PRICEOUTPUT DETERMINATION PRICING POLICY AND PRACTICES88 111VINDIAN ECONOMY112-121School of Distance EducationManagerial EconomicsPage4School of Distance EducationManagerial Econom

Managerial economics bridges the gap between traditional economic theory and real business practices in two ways. Firstly, it provides number of tools and techniques to enable the manager to become more competent to take decisions in real and practical situation. ... functions, law of supply, elasticity of supply and factors influencing supply

  Economic, Functions, Managerial economics, Managerial

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