Managing Opportunities and Risks - CIMA
ManagingOpportunities and RisksByTamara Bekefi, Marc J. EpsteinandKristi YuthasMANAGEMENT ACCOUNTING GUIDELINEMANAGEMENTSTRATEGYMEASUREMENTPu blished by The Society of Management Accountants of Canada, the AmericanInstitute of Certified Public Accountants and The Chartered Institute ofManagement 2008 by The Society of Management Accountants of Canada (CMA Canada), the American Institute of CertifiedPublic Accountants, Inc. (AICPA) and The Chartered Institute of Management Accountants (CIMA). All Rights part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, withoutthe prior written consent of the publisher or a licence from The Canadian Copyright Licensing Agency (Access Copyright).
MANAGING OPPORTUNITIES AND RISKS 5 therefore necessitates an explicit effort to step back and see the full risk and opportunity picture. Managing risk and opportunity is a continuum,
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