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Market Segmentation - PURE

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Market Segmentation - A framework for determining the right target customers BA-thesis May 2010. By Nynne Larsen Supervisor: Mariette Ulb k Aarhus School of Business Table of contents 1. Summary ........................................ ........................................ ........................................ ................ 1. 2. Introduction ........................................ ........................................ ........................................ ........... 3. Delimitation ........................................ ........................................ ........................................ ..................... 4. Method.

Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business

  Market, Segmentation, Market segmentation

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