MESSAGING GUIDE - cuna.org

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MESSAGINGGUIDECREDIT UNION AWARENESS INITIATIVEA research-backed handbook for credit union management and employees03INTRODUCTIONRESEARCHBRAND PLATFORM TONE OF VOICEDOS AND DON TSCONTENTS0509153521CREDIT UNION AWARENESS INITIATIVE0506This document is a high-level MESSAGING GUIDE for credit unions to provide consistent and unified MESSAGING for consumers. Over the past two years, CUNA and the Creating Awareness Advisory Group have commissioned extensive qualitative and quantitative research with members and non-members across the This program has mapped out existing knowledge and perceptions, and explored in detail how best to make the case for joining a credit MESSAGING GUIDE is built from that data and those aligning what we say and how we say it, we can simplify our MESSAGING a

05 06 This document is a high-level messaging guide for credit unions to provide consistent and unified messaging for consumers. Over the past two years, CUNA and the

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