Note on Conjoint Analysis - mit.edu

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M I T S L O A N C O U R S E W A R E > P. 1. Note on Conjoint Analysis John R. Hauser Suppose that you are working for one of the primary brands of global positioning systems (GPSs). A GPS device receives signals from satellites and, based on those signals, it can calculate its location and altitude. This informa- tion is displayed either as text (latitude, longitude, and altitude), as a position relative to a known object (waypoint), or, increasingly, a position on a map or navigational chart. GPSs come in many versions. Some mount in cars and trucks and pro- vide driving directions. Others are used in navigation on the oceans or lakes.

M I T S L O A N C O U R S E W A R E > P. 6 We will not get into the details of the statistical methods in this note. However, we provide references at the end of this note for the interested reader.

  Analysis, Methods