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PPuubblliicc RReellaattiioonnss TThheeoorryy aanndd PPrraaccttiiccee Compiled by: EEDDMMOONNDD NNGG June 2003 - 1 - PPuubblliicc RReellaattiioonnss TThheeoorryy aanndd PPrroocceesssseess Part 1 Topic 1: Defining Public Relations Topic 2: Scope of Public Relations / For and Against PR Topic 3: Public Relations Theory and the management of Populations Topic 4: Media Relations Part 2 Topic 5: Research and Evaluation in Public Relations Topic 6: Planning a Public Relations Program Topic 7: Implementing the Plan: Action and Communication in PR Part 3 Topic 8: Public Relations and New Communication Technologies Topic 9: Government Relations Topic 10: Internal and Community Relations TTOOPPIICC 11:: DDeeffiinniinngg PPuubblliicc RReellaattiioonnss Definition Public Relations is the deliberate, planned and sustained effort to establish and maintai

- 4 - • Issues management • Crisis management • Press secretary / public information officer • Public affairs / lobbyist • Financial relations

  Management, Public, Relations, Crisis management, Crisis, Public relations