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PPuubblliicc RReellaattiioonnss TThheeoorryy aanndd PPrraaccttiiccee Compiled by: EEDDMMOONNDD NNGG June 2003 - 1 - PPuubblliicc RReellaattiioonnss TThheeoorryy aanndd PPrroocceesssseess Part 1 Topic 1: Defining Public Relations Topic 2: Scope of Public Relations / For and Against PR Topic 3: Public Relations Theory and the Management of Populations Topic 4: Media Relations Part 2 Topic 5: Research and Evaluation in Public Relations Topic 6: Planning a Public Relations Program Topic 7: Implementing the Plan: Action and Communication in PR Part 3 Topic 8: Public Relations and New Communication Technologies Topic 9: Government Relations Topic 10: Internal and Community Relations TTOOPPIICC 11:: DDeeffiinniinngg PPuubblliicc RReellaattiioonnss Definition Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics IPR Australia Public r

- 3 - TOPIC 2: Scope of Public Relations / For and Against Public Relations Scope (activities and specialties) of PR Contemporary Practice Cutlip et al. 2000, p.9: • …

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