Qualitative Research

← Back to document page

18The Qualitative Research methods introduced in this book are often employed to answer the whys and hows of human behavior, opinion, and experience information that is difficult to obtain through more quantitatively-oriented methods of data collection. Researchers and practitioners in fields as diverse as anthropology, education, nursing, psychology, sociology, and marketing regularly use Qualitative methods to address questions about people s ways of organizing, relating to, and interacting with the world. Despite the interdisciplinary recognition of the value of Qualitative Research (or perhaps because of it), Qualitative Research is not a unified field of theory and practice.

phenomenology, ethnography, inductive thematic analysis and grounded theory, case study approaches, discourse-conversation analysis, and narrative analysis—as they relate to qualitative data collection. We cover these because they are related to data col-lection efforts and analytic strategies, both of which are key factors in research design.

  Research, Analysis, Study, Case, Qualitative, Case study, Qualitative research