Rewiring electronics - IBM

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IBM Global Business Services IBM Institute for Business Value electronics Rewiring electronics Discovering strategies for sustainable growth from a business ecosystem perspective IBM Global Business Services, through the IBM Institute for Business Value, develops fact- based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study by the Institute's research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to for more information. Contents Introduction 1 Introduction electronics represent a growing value add for today's product markets, but 1 In search of profitable growth electronics companies seem reluctant to choose what appears to be the most 3 The limits of traditional promising growth strategy: diversification with new products into new markets.

Rewiring electronics IBM Global Business Services Introduction ... A brief review of Ansoff’s matrix can shed light on how this strategic imbalance is limiting the growth of electronics markets. Figure 4. Most electronics companies leverage only three of Ansoff’s four growth strategies.

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