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SERVICES MARKETING

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NEWDELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI AuthorNopartofthispublicationmaybereprod uced,storedinaretrievalsystem,ortransmit tedinanyformorbyanymeans,electronic,mech anical,photocopying, :2014 , Ramdoot PoojaApartments ,4-B,MurariLalStreet,AnsariRoad,DaryaGan j, :011-23270392,23278631;Fax:011-23256286N agpur:KundanlalChandakIndustrialEstate,G hatRoad, :0712-2738731,3296733;Telefax:0712-27212 16 (Old12/1),1stFloor,NexttoHotelHighlands, MadhavaNagar,RaceCourseRoad, :080-22286611,22385461,41138821,22281541 ,Lingampally,BesidesRaghavendraSwamyMath am,Kachiguda, :040-27560041,27550139Chennai:8/2Madley2 ndstreet, , :09320490962Pune:FirstFloor,"Laksha"Apar tment, ,Mehunpura,Shaniwarpeth(NearPrabhatTheat re), :020-24496323/24496333;Mobile:0937057933 3Lucknow:HouseNo731,ShekhupuraColony, ,Aliganj, :09307501549Ahmedabad:114, SHAIL ,1stFloor, , ,NavrangPura, :079-26560126;Mobile:09377088847Ernakula m:39/176(NewNo:60/251)1stFloor,Karikkamu riRoad,Ernakulam,Kochi :0484-2378012,2378016;Mobile:09387122121 Bhubaneswar:5StationSquare,Bhubaneswar-7 51001(Odisha).

This book provides students with the fundamentals of the concepts and theories of Services Marketing, and also their practical applications as practised by service marketers in Indian ... 16 RETAIL MANAGEMENT 328 – 357 Introduction to Retailing Functions of Retailing Special Characteristics Retail Management Strategy Retail Management Activities

  Management, Fundamentals, Retail, Management retail

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