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SERVICES MARKETING

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NEWDELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI AuthorNopartofthispublicationmaybereprod uced,storedinaretrievalsystem,ortransmit tedinanyformorbyanymeans,electronic,mech anical,photocopying, :2014 , Ramdoot PoojaApartments ,4-B,MurariLalStreet,AnsariRoad,DaryaGan j, :011-23270392,23278631;Fax:011-23256286N agpur:KundanlalChandakIndustrialEstate,G hatRoad, :0712-2738731,3296733;Telefax:0712-27212 16 (Old12/1),1stFloor,NexttoHotelHighlands, MadhavaNagar,RaceCourseRoad, :080-22286611,22385461,41138821,22281541 ,Lingampally,BesidesRaghavendraSwamyMath am,Kachiguda, :040-27560041,27550139Chennai:8/2Madley2 ndstreet, , :09320490962Pune:FirstFloor,"Laksha"Apar tment, ,Mehunpura,Shaniwarpeth(NearPrabhatTheat re), :020-24496323/24496333;Mobile:0937057933 3Lucknow:HouseNo731,ShekhupuraColony, ,Aliganj, :093075

SERVICES MARKETING (Text and Cases in Indian Context) Dr. K. Karunakaran M.A., MBA, PGDMM, PGDBA, AMT, Ph.D. ... Types of Distribution in Services The Strategic Role of Intermediaries Key Intermediaries for Service Delivery Direct Delivery ... Marketing of Financial Services Marketing of Tourism Marketing of Health Services

  Services, Strategic, Marketing, Financial, Services marketing, Marketing of financial services marketing

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