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January February 2011. reprint R1101C. The Big Idea Creating Shared Value How to reinvent capitalism and unleash a wave of innovation and growth by Michael E. Porter and Mark R. Kramer The Big Idea Capitalism is under to set policies that sap economic growth . The purpose of the corporation must be CREATING SH A. 2 Harvard Business Review January February 2011. For article reprints call 800-988-0886 or 617-783-7500, or visit trust in business is causing political leaders Business is caught in a vicious redefined around H ARED Value How to reinvent capitalism and unleash a wave of innovation and growth by Michael E. Porter and Mark R. Kramer January February 2011 Harvard Business Review 3. T. The Big Idea CREATING Shared Value . The capitalist system is under siege. In recent years success. It is not on the margin of what companies business increasingly has been viewed as a major do but at the center.

CReaTiNg Sh aRed VaLUe Capitalism is under siege....Diminished trust in business is causing political leaders to set policies that sap economic growth….

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