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STRATEGIC COMMUNICATIONS PLAN

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STRATEGIC COMMUNICATIONS PLANOffice of the Executive Vice Chancellor and ProvostTABLE OF CONTENTSExecutive Summary0304Methods05Situational Analysis09Audience Analysis16Key Messages17Supporting Facts21Communication Goals22Objectives, Tactics, Metrics and Priorities31Universitywide COMMUNICATIONS and Technology Considerations33Appendix3Executive SummaryThe Office of the Executive Vice Chancellor and Provost s STRATEGIC COMMUNICATIONS plan is a road map that will guide Provost s Office COMMUNICATIONS with the university community in a way that is open, transparent and forward thinking. It was developed by a working group and advisory committee within the Office of the Provost, with extensive input from stakeholders across NC State s campus and guidance from University plan is focused on five main goals: Goal 1: Build Awareness Increase knowledge about the office, its role and the breadth of resources it provides to faculty, students and staff as the academic heart of the university community.

Faculty Affairs, Institutional Equity and Diversity, Continuing Education, Distance Education and Learning Technologies Applications, Outreach and Engagement, and International Affairs. ... efficiency, effectiveness and positive demeanor are recognized across the campus community.

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