Strategic position - CIMA

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Strategic position Topic Gateway Series 1 Prepared by Gillian Lees and Technical Information Service March 2008Strategic position Topic Gateway series no. 44 Strategic position Topic Gateway Series About Topic Gateways Topic Gateways are intended as a refresher or introduction to topics of interest to CIMA members. They include a basic definition, a brief overview and a fuller explanation of practical application. Finally they signpost some further resources for detailed understanding and research.

SWOT analysis is a useful technique that pulls together the internal and external aspects of the strategic position by considering the organisation’s strengths, weaknesses, opportunities and threats. It can be difficult to identify whether a

  Analysis, Strategic, Position, External, Strategic position