STRUCTURED METHODS: INTERVIEWS, QUESTIONNAIRES …
STRUCTURED methods : INTERVIEWS, QUESTIONNAIRES AND OBSERVATIONConstantinos N. Phellas, Alice Bloch and Clive Seale11Chapter ContentsInterviews or self-completion QUESTIONNAIRES ? 182Types of interview 183 Face-to-face interviews 183 Telephone interviews 183Self-completed QUESTIONNAIRES 184Designing studies using STRUCTURED interviews and QUESTIONNAIRES 185 Determining the information to be sought 185 Deciding how to administer the questionnaire or interview 186 Postal surveys 186 Internet-based methods 188Constructing an interview schedule or questionnaire 192 Keep it short 192 Introduction or welcome message 192 Elements of an effective cover letter 193 Deciding the order of questions 193 Include all
182 DOING RESEARCH Learning how to design and use structured interviews, questionnaires and observation instruments is an important skill for research-ers. Such survey instruments can be used in
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