STRUCTURED METHODS: INTERVIEWS, QUESTIONNAIRES …

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STRUCTURED methods : INTERVIEWS, QUESTIONNAIRES AND OBSERVATIONConstantinos N. Phellas, Alice Bloch and Clive Seale11Chapter ContentsInterviews or self-completion QUESTIONNAIRES ? 182Types of interview 183 Face-to-face interviews 183 Telephone interviews 183Self-completed QUESTIONNAIRES 184Designing studies using STRUCTURED interviews and QUESTIONNAIRES 185 Determining the information to be sought 185 Deciding how to administer the questionnaire or interview 186 Postal surveys 186 Internet-based methods 188Constructing an interview schedule or questionnaire 192 Keep it short 192 Introduction or welcome message 192 Elements of an effective cover letter 193

Surveys using self-completion questionnaires have some distinct advantages over face-to-face interviews: v They are cheap to administer. The only costs are those associated with printing or designing the questionnaires, their postage or electronic distribution. v They allow for a …

  Methods, Questionnaire, Interview, Advantage, Some, Structured, Structured methods