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Unit 2: Developing a Marketing Campaign

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UNIT2: Developing A Marketing CAMPAIGNPearson BTEC Level 3 National Extended Certificate in Business Specification Issue 3 June 2016 Pearson Education Limited 201529Unit 2: Developing a Marketing CampaignLevel: 3Unit type: ExternalGuided learning hours:90Unit in briefLearners will gain skills relating to, and an understanding of, how a Marketing Campaign is introductionMarketing is a dynamic field central to the success of any business. You will gain an understanding of how a Marketing Campaign is developed.

B1 Purpose of researching information to identify the needs and wants of customers xTo identify target markets. xTo identify size, structure and trends in the market. ... Secondary sources/research Published research reports and data, likely to …

  Course, Secondary, Researching, Secondary sources

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