White Paper Writing Guide
White Paper Writing Guide ow to achieve marketing goals by explaining technical ideas Al Kemp Copyright 2005 Impact Technical Publications. All rights book uses the names of fictitious organizations (Acme Company, NewOffice Company), products (ElectroWork-Flow), and periodicals ( The Office Automation Report ). Any resemblance between these organizations, products, and periodicals and any real organization, product, or periodical with the same name is purely and iPod are registered trademarks of Apple Computer, , Acrobat Reader , Adobe , Adobe Garamond , Myriad , Photoshop , and Utopia are registered trademarks of Adobe Systems, Sans is a trademark of Esselte Sans is a registered trademark of The Monotype is a registered trademark of Fundicion Tipogr fica is a registered trademark of LEGATO Systems, Baskerville is a trademark of Agfa Monotype is a trademark of Linotype-Hell Micro and Trend Micro Network VirusWall are trademarks of Trend Micro other trademarks are the property of their respective owners.
WHITE PAPER WRITING GUIDE 6 White-Paper Pitfalls While researching the material for this book, I read hundreds of white papers. I spent a day examining
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