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5 Old Coach Road Hudson, NH 03051 603-491-7948 The Role of Feedback Management in Becoming Customer centric By Stewart Nash QuestBack Boston A Customer Centricity White Paper 2 Contents 2 3 What is Customer Feedback ?....3 How is Feedback Typically Treated?............................3 About This Whitepaper ............4 Customer Feedback Management - A New 5 What is Customer Feedback Management ?.....................5 Business Objectives Drive CFM Relative Value of Customer Feedback vs. Customer Feedback The Feedback Management Maturity 7 Some Definitions.

5 Old Coach Road Hudson, NH 03051 603-491-7948 www.CustomerCentricity.biz The Role of Feedback Management in Becoming Customer Centric By Stewart Nash

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