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3 Developing a Professional Presence Apple computers have a lot in common with Lexus automobiles, BMW. motorcycles, starbucks Coffee, and Craftsman tools. Each is a brand that receives the highest quality ratings and consistently lives up to expectations. 4 Explain how your facial expression, entrance 3 List and discuss factors and carriage, voice, and that in uence your choice handshake impact your 2 De ne image and of clothing for work. work image. describe the factors that 1 Explain the importance of form the image you Professional Presence and project to others. discuss the factors that contribute to a favorable rst impression. 52. 52 6/30/08 4:00:50 PM. Developing a strong personal brand involves all the little ways in which you express your feelings about yourself and present yourself to others. . David McNally & Karl D. Speak Chapter Outline Professional Presence Factors That Make an Impact An Introduction Your Facial Expression Professional Presence A Definition Your Entrance and Carriage Professional Presence at the Job Interview Your Voice Quality and Speech Habits The Importance of Making a Good First Impression Your Handshake Cultural Influence Etiquette for a Changing World The Image You Project Dining Etiquette Surface Language Meeting Etiquette Cell Phone Etiquette Selecting Your Career Apparel Conversational Etiquette Wardrobe Engineering Networking Etiquette The Bu

54 CHAPTER 3 DEVELOPING A PROFESSIONAL PRESENCE ways in which you express your feelings about yourself and present yourself to others. Dave Olsen, chief coffee guru with Starbucks, was once asked to describe

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