Example: tourism industry
Celebrity Endorsement Strategy
Found 2 free book(s)Social Media Marketing Strategy: Theory and Research ...
www.na-businesspress.comcelebrity blog will mimic the one-to-many model. Marketers may exploit this by implementing “celebrity blogs” for product sponsorship or endorsement. A more specialized blog based on a subject or product may be targeted to fewer key customers and be characterized by a one-few model. Finally, -to
Fashion Marketing, Third Edition - Yola
htbiblio.yolasite.com9.7 Celebrity endorsement and sponsorship 227 9.8 Personal selling 229 9.9 Visual merchandising to visual marketing 230 9.10 International marketing communications 232 9.11 Ethics in marketing communications 233 9.12 Evaluating the effectiveness of marketing communications 234 9.13 New directions in fashion marketing communications 235