Example: confidence
Dunkin Donuts Marketing
Found 2 free book(s)CHAPTER 8&NAFCA OHD 3
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Tim!Horton’s! - Simon Fraser University
www.sfu.caWithin Canada it has competitors such as McDonalds, Wendy’s, Starbucks, and Dunkin’ Donuts. Starbucks is a dominant competitor with the sale of hot drinks (Tim Hortons: 2011 Annual Report). Starbucks competes on high quality and good reputation, whereas Tim Hortons looks to offer affordable, quality coffee.