Marketing Thought
Found 3 free book(s)The future of social media in marketing - Springer
link.springer.comlargely about information sharing, and, in marketing, often thought of as a form of (online) word of mouth (WOM). Building on these definitional perspectives, and thinking about the future, we consider social media to be a technolo-gy-centric—but not entirely technological—ecosystem in which a diverse and complex set of behaviors, interactions,
RESEARCH ON THE BRAND MARKETING OF TESLA …
e-research.siam.edumarketing strategy of Tesla Automobile Company, analyzes the problems existing in its marketing strategy on this basis, and gives the corresponding opinions, which provides feasible brand marketing suggestion for electric vehicle enterprises. 1.3Research theory and method 1.3.1The research theory STP Theory
Schema Theory - Massachusetts Institute of Technology
web.mit.eduControl of Thought-Rational) which describes the process of encoding and using schemas, particularly in mathematics and problem solving. He was the first to employ the use of both declarative and procedural schema in his theory. His work is based in neuroscience and computer artificial intelligence. ACT-R is actually published as