STRATEGIC REPORT FOR KRISPY KREME DOUGHNUTS, INC.

Krispy Kreme Doughnuts, Inc. began in 1937 as a doughnut shop that sold its products out of a store window in North Carolina. Today, the company operates 395 stores worldwide, including 235 in the United States and the rest in 10 foreign countries. The company belongs to the restaurant industry and competes in the fast food and fast-

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