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Found 1 free book(s)Using mobile phones for survey research - www.bebr.ufl.edu
www.bebr.ufl.eduISCTE-Lisbon University Institute The increase in mobile phone penetration is stimulating a trend towards the use of mobile phones to supplement or even replace traditional telephone surveys. Despite this trend, few studies have systematically compared differences between the two modes. This paper describes a study in which both mobile and fixed