Example: stock market
Z For Your Customer Payne
Found 1 free book(s)When Choice is Demotivating: Can One Desire Too Much of a ...
faculty.washington.edurelying on simple heuristics (Payne, 1982; Payne, Bettman, & Johnson, 1988, 1993; Timmermans, 1993; Wright, 1975). For instance, a comparison of the decision strategies of people pre- sented with three, six, or nine alternatives revealed that 21% used an elimination strategy in the case of three options, 31% used an ...