Marketing for Hospitality and Tourism - Pearson

Importance of Marketing 8 Tourism Marketing 8 Definition of Marketing 9 MARKETING HIGHLIGHT 1.1 HOW FOUR SEASONS HOTELS AND RESORTS DELIGHTS ITS CUSTOMERS 9 ... Cultural Factors 158 Social Factors 161 MARKETING HIGHLIGHT 6.1 TAPPING SOCIAL MEDIA MOMS AS BRAND AMBASSADORS 164 Personal Factors 166

  Marketing, Cultural, Importance, Tourism, Hospitality, Marketing for hospitality and tourism