Case Study of Online Retailing Fast Fashion Industry - IJEEEE

II. B. RIEF ON THE . F. AST . F. ASHION . I. NDUSTRY . W. ORLDWIDE. Consumers are reluctant to spend on discretionary items, and when they do, they expect fashion, quality and low cost items. Fast fashion is a contemporary term used by fashion . Manuscript received July 4, 2011; revised August 1, 2011. This work was

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