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Search results with tag "Factors influencing consumer buying behaviour"
FACTORS INFLUENCING CONSUMER BUYING …
www.puneresearch.comFACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR: A REVIEW SYED AZHER ALI Research Scholar Swami Ramanand Teerth Marathwada University, Nanded (MS) INDIA Consumer buying behavior is the behavior of final consumer. The consumer buying decision process is influenced by many internal and external factors. A purchase decision is the
Factors Influencing Consumer Buying Behaviour: A Case …
globaljournals.orgFactors Influencing Consumer Buying Behaviour: A Case Study . E. Thangasamy. α & Dr. Gautam Patikar . σ. Abstract- Globally, the term, ‘marketing’ is not a new phenomenon. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.