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Chapter 13 Reputation Management; Corporate Image and ...
eprints.bournemouth.ac.ukattributes, such as its people, products, and services’ (2004, p. 369). Van Riel and Berens also point to the corporate symbolism as part of the identity, which includes logos, house style, staff uniforms, etc. (2001, p. 45). The transmitted corporate identity is received by stakeholders as