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Factors that influence consumer purchasing decisions of ...

www.diva-portal.org

Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study of ICA Basic Research purpose: The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. Method:

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Factors that influence consumer purchasing decisions of ...

www.diva-portal.org

purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 830902 1/13/2014 ` ... its locations, its atmosphere, the service it offers, the range of goods and prices, can become the brand and retailers can begin to extract the benefits which investment in branding can ` 3

  Good, Factors, That, Consumer, Decision, Purchasing, Influence, Factors that influence consumer purchasing decisions of

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